- On 14 December 2015
- facebook, privacy, social network
Always social networks in the workplace aren’t frowned upon, because they are considered tools that go to affect productivity, distracting employees. And if today it changed?
Is coming in fact a new version of the famous “blue ef” in official release in few months: Facebook at Work. How it differs from the standard version? In the structure practically nothing; it will maintain the usual buttons for sharing, like, messaging and groups so that users who are already familiar with the social will not have to adapt, but this new platform will be oriented to communication and the exchange of data between colleagues, even the possibility to connect with other professionals.
Another important factor is the different colours’ combination of the screen, so for executives is quickly understandable if their employees are connected to Facebook for personal use or if they are working with its brother “at Work”.
The giant company has announced that it is using the platform internally among its employees since years.
Lars Rasmussen, director of engineering, says that: “We have discovered that using Facebook as a business tool makes our daily work more efficiently.”
Are you afraid for your data’s privacy?
Never fear: Zuckerberg has pointed that the information of employees on Facebook at Work will be completely safe, secure, confidential and separate from those of their own profile, while the information shared among employees will be accessible only to company’s persons.
Julien Codorniou, coordinator of the worldwide partnership of Facebook, has also indicated that there will be some limitations in the use of the social network, for example, “you can’t play to Candy Crush”.
For a surcharge, yes or not?
Currently Facebook at Work is by invitation only for companies, but in 2016 it will be available to all; by payment of few monthly dollars for users you will have access to premium services, such as analytics’ dashboards or tools dedicated to CRM.
At present more than 300 companies, including Heineken and Royal Bank of Scotland, are using the beta version.