- On 29 May 2015
- images, infographic, marketing
Our daily life is constantly surrounded by images: photographs, pictures, billboards and TV ads. This is because the visual communication has a strong impact and allows you to express a concept or an idea concisely and effectively, because everything is enclosed in the image and everything is communicated directly.
In the world of communication by images, we also find infographics, whose purpose is to talk about a certain topic through the balanced union of images and words. The infographics use flow diagram, tables, graphics, and concept maps. All these elements are accompanied by a care for aesthetics, clever use of colors and originality in the presentation such as to make these models of small artistic creations.
The contents that can be shown and described inside the infographics are manifold, from news to the establishment plans, statistical projections and hierarchical relationships. Infographics can effectively demonstrate the processes, compare information, “tell” the story, and simplify the results of a search. It is decisive for an infographic the choice of the information: should not be contained unnecessary data (excessively detailed), but should not miss relevant information. All data must be accurate and updated, through careful research. It is also essential that the infographic is structured precisely from the visual point of view; however, the data must be placed in the foreground.
The hidden essence of the infographic is the ability to transform itself from a simple abstract object into something more evolved and used and shaped by commercial artists to convert it into an action of pure marketing. It represents one of the most effective ways for online marketing and the reasons that are pushing us to use it are:
- It is easy to remember because 90% of the information that the man can remember are visual;
- It is a tool of viral nature;
- There is immediacy in the process of sharing, facilitated by simplicity reading information;
- It is natural brand awareness not forced in any way;
- Increase Site Traffic;
- Increase the expertise of those who has realized it;
- Increase the organic traffic coming from the search engines also in time.