Instant messaging: apps have replaced sms
- On 28 March 2014
- APP, message, web
Disseminated, fast and graphically pleasing instant messaging apps have supplanted the old sms. All, of course, are familiar with WhatsApp, which recently was acquired by the giant Facebook, but there are many others. Let’s see the most famous.
We could not miss the new purchase of Mark Zuckerberg (19 billion dollars!). WhatsApp is widespread in the Netherlands, Spain, South Africa, Brazil and Mexico. Allows you to group texting and to share video and audio clips. It boasts 330 million daily users. Its income come from a system of subscriptions: 99 cents per year, after an initial free year. By the time the group has focused on the product development and the growth of users, rather than opening up new income sources.
WeChat is growing exponentially around the world. Users can scan QR codes and shake their phones to chat with strangers. Widespread in China, where it is called Weixin, WeChat has 335 million monthly users. It earns primarily from the sale of stickers, emoticons and mini-games. China offers online payment services and is building its e-commerce.
LINE
Based in Tokyo, Line is considered a regional power. The largest share of its user base is located in Japan. It’s also widespread in Taiwan, Thailand, Spain and Indonesia. It has 380 million users. 60% of its revenue comes from games, while another 20% comes from the stickers sales.
VIBER
Viber is a competitor of Skype and WhatsApp, thanks to its advanced calling online technology. It was acquired in February by the Japanese e-commerce giant Rakuten for $ 900 million. It has over 300 million registered users and has spread globally. The idea is to integrate this application with Rakuten, to increase the flow of customers on the e-commerce site .
KAKAOTALK
Used primarily in South Korea, Japan, Indonesia, Malaysia and the Philippines, has 140 million registered users. Earn money through the purchase of the apps, the e-commerce, the adhesives and the payments by celebrities, companies and communities, which can transmit their messages to users. Revenues for 2013 were approximately $ 200 million .
TELEGRAM
Considered a safer alternative compared to other messaging apps, Telegram offers to its users the end-to -end encryption and supports self-destruct messages. It’s one of the most recent messaging applications and is stealing market share from WhatsApp. Founded by Russian Nikolai and Pavel Durov, the creators of VK, it’s not (yet?) for-profit.
TANGO
This is an app for messaging, games, and voice and video calls. Recently, it has been funded for $ 215 million from the Chinese e-commerce giant Alibaba. It has over 200 million registered users. It is available in 14 languages, including Arabic, Chinese and Turkish .
SNAPCHAT
Users can send photos and video messages that recipients see for 10 seconds before they disappear. The company did not disclose the number of users, but we know the number of messages sent per day: 400 million. It’s a free application. It has tested by brands such as McDonalds, Taco Bell and Wet Seal.
CONFIDE
On Confide messages disappear after the first reading. It is designed to be screenshots proof, since users can only read a few words at a time by dragging their finger on the text. The number of users is unknown. The founders are considering a premium offer, through which users can get additional services for a fee.
WHISPER
Whisper allows users to send messages superimposed on a background image, like a postcard. You can count on complete anonymity. It has millions of users, of which 90% are between 18 and 24 years and 80% reside in the USA.
SECRET
Users can connect to their contact list and see if a friend has sent a particular message, even if they doesn’t know which friend. You can post messages among friends, friends of friends and publicly. We don’t know the number of users.
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