The Influencer have a authentic link to the business?
- On 22 May 2015
- brand, business, influencer
With their post, their tweets and their shots they can move and direct the opinion of the users of social networks as they please. They can, in a few minutes, change the opinion and the general feeling around a topic. They are, in the majority of cases, considered the authoritative experts in their field of expertise.
In a world more and more social the Influencer have become increasingly important, playing the old role of opinion leaders in the printed media or in the TV programs. When you are talking about influencer, we automatically think to bloggers. Probably because they are the most common type of influencer online, since they use a platform that has great potential to create content.
But who are in reality these “influencers”? Are they simply good communicators? Can they handle the masses as a juggler does with the pins or have a real connection with the business? An influencer, beyond the number of fans or the index Klout (a web app that analyzes your influence through social networks) is a person able to influence the thoughts and decisions of others thanks to what he says and writes. Comments, articles and opinions expressed by an influencer are held in high esteem by those interested in the topic and, between all, are considered the most authoritative. Regarding the business side, these figures are very precious resources that through specific activities can be used by brand as a marketing tool, giving access to an audience often wider than traditional media. Without considering the degree of trust and loyalty than an influencer is able to infuse at the communication of a brand.
Only in recent times, companies and brands are becoming aware of the importance of influencer’s role in marketing; the idea is that people trust more the opinion of a well-known and estimated person. The same thing happens in a marketing strategy;if the campaign is spread by influencer will be more truthful and the strategic goal will go into the background. The same influencers become brand advocates that gain in terms of brand reputation.
The triumph is primarily based on the possibility to catch influencers, through a specific communication, carried out by competent figures who know, also for experience, what they’re talking. The recipe “To see before believing” is winning. A successful example is given by the blogger Chiara Maci that with her recipes on the blog and videos, in which prepares dishes with products of companies in the food sector, creates not only added value and an important brand awareness, but she allows, without spending the entire budget of the communication, to bring the brand to its customers.
In a world more and more social the Influencer have become increasingly important, playing the old role of opinion leaders in the printed media or in the TV programs. When you are talking about influencer, we automatically think to bloggers. Probably because they are the most common type of influencer online, since they use a platform that has great potential to create content.
But who are in reality these “influencers”? Are they simply good communicators? Can they handle the masses as a juggler does with the pins or have a real connection with the business? An influencer, beyond the number of fans or the index Klout (a web app that analyzes your influence through social networks) is a person able to influence the thoughts and decisions of others thanks to what he says and writes. Comments, articles and opinions expressed by an influencer are held in high esteem by those interested in the topic and, between all, are considered the most authoritative. Regarding the business side, these figures are very precious resources that through specific activities can be used by brand as a marketing tool, giving access to an audience often wider than traditional media. Without considering the degree of trust and loyalty than an influencer is able to infuse at the communication of a brand.
Only in recent times, companies and brands are becoming aware of the importance of influencer’s role in marketing; the idea is that people trust more the opinion of a well-known and estimated person. The same thing happens in a marketing strategy;if the campaign is spread by influencer will be more truthful and the strategic goal will go into the background. The same influencers become brand advocates that gain in terms of brand reputation.
The triumph is primarily based on the possibility to catch influencers, through a specific communication, carried out by competent figures who know, also for experience, what they’re talking. The recipe “To see before believing” is winning. A successful example is given by the blogger Chiara Maci that with her recipes on the blog and videos, in which prepares dishes with products of companies in the food sector, creates not only added value and an important brand awareness, but she allows, without spending the entire budget of the communication, to bring the brand to its customers.
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